SMS Vs. Texting

SMS Marketing VS Email Marketing: Who Wins?

If you really want to create digital marketing magic, you should know that sms and email marketing shouldn’t be in competition against each other. Rather than asking sms vs email, you really should be asking when to use each of them and when to use them together. 

Digital marketing strategies should never be treated with a one size fits all approach. When you put all your eggs in one basket with just one or the other, you end up spreading one channel too thin and missing out on maximizing your marketing potential. By using both text and email marketing, you are able to take the strengths of each and synergize the impact of your marketing campaigns. 

So, what is the difference: Email Vs Text?

Consumers see thousands of ads everyday, so marketers and business owners must get creative if they want to stand out above the noise. Choosing the right marketing channel at the right time can make all the difference in improving your marketing efforts and creating a better customer experience.

Let’s break it down: 

Email is the oldest form of digital communication – one that we all use on a continuous basis, but don’t let its age and familiarity fool you. It’s still extremely effective. The open rate for email marketing usually hovers around 22%. 

Email Marketing is ideal for:

  • Long form content
  • Visual product marketing
  • Consistent customer engagement campaigns
  • Brand Storytelling
  • Newsletters
  • Educational content
  • Lead Nurturing
  • Feedback Requests

SMS Marketing is often thought of as just “text messages,” but it actually involves way more mobile marketing strategy than you may realize. “SMS” stands for short message service and does not require an internet connection. These text messages have a character limit of 130, so marketers can’t afford to waste words. 

Text message marketing is ideal for:

  • Short-form Content
  • Time Sensitive Messages
  • Immediate & Important Information
  • Two Way Communication
  • Confirm Appointments
  • Less Frequent Messages
  • Shipping Notifications
  • Reminders

Now that you know when to use what kind of message, it’s important to mention that you can share customer data and list growth between text messages and email marketing strategy. 

As you grow your digital marketing campaigns, you’ll be able to test which type of content connects with your target audience and drives customer engagement. You can take insights from your email campaigns to get a head start on your SMS marketing campaign or vice versa (We say that because most people start with email marketing rather than SMS marketing). That way you won’t start from scratch; you’ll have a head start on your competitors. 

By the way, another tip is to even send out an email to current members of your mailing list asking for their phone numbers. 

Utilize analytics from both email and text message marketing campaigns to measure engagement, conversion rates, and customer behavior. Use these insights to refine your marketing strategies and achieve better results over time.

What do SMS Marketing & Email Marketing have in common?

Any great, successful marketing campaign starts with an engaged audience, which means users who actively want to receive your messages. To market in either of these communication channels, it’s imperative that you provide a subscriber opt in to comply with personal data use laws. 

That also includes giving your customers opt out options for different marketing channels depending on customer preferences. Every customer is different: some may prefer text messages and some may prefer email. So giving customers a few ways to opt in to whichever they choose is the best avenue to take. 

How can you combine SMS Marketing & Email Marketing effectively?

Collect Mobile Numbers:

Obtain permission to send SMS messages by adding an opt-in option to your email sign-up form. This ensures compliance with regulations and builds a list of contacts open to receiving both SMS and email communications.

Segment Your Audience:

Divide your audience into groups based on preferences, behavior, and location. This allows you to send targeted SMS and email messages tailored to each segment’s interests.

Send Complimentary Messages:

Avoid redundancy by sending SMS and email messages that complement each other. For example, send a teaser SMS about an upcoming promotion, followed by a detailed email with a call-to-action and a link to the offer.

Use SMS for Time-Sensitive Content:

SMS excels at conveying urgent information, such as flash sales, limited-time offers, or event reminders. Pair SMS messages with email follow-ups to provide more in-depth information and increase conversion chances.

Personalize Your Communications:

Personalization is key to effective marketing. Incorporate data from SMS marketing messages and email campaigns to create a cohesive and personalized experience targeted to each recipient.

Leverage Cross-Channel Campaigns:

Design integrated marketing campaigns that use both SMS and email to include interactive elements and amplify your marketing messages. For instance, run a contest where subscribers receive an SMS to participate and an email to confirm their entry.

Track Performance and Optimize:

Utilize analytics from both SMS and email campaigns to measure engagement, conversion rates, and customer behavior. Use these insights to refine your strategies and achieve better results over time.

Final Thoughts on SMS Vs Email Marketing:

By combining the strengths of SMS marketing and email marketing, businesses can create a powerful and dynamic marketing approach that effectively engages audiences, drives conversions, and builds lasting customer relationships. 

Embrace the benefits of both channels, integrate them strategically, and watch your direct marketing efforts soar to new heights of success. Remember always to respect your customers’ preferences and privacy, providing valuable content that enriches their experience with your brand.

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