WhY do You Need
Web Analytics?

There was once a time when a company could boast of having the most talked about website by virtue of aesthetics alone — never mind the website’s overall effectiveness — but sound website design now involves plenty more.

For example, SEO results are directly affected by HOW a website is constructed — the compression of its images and the clarity of its text being among the most important elements. While hand coding may no longer be an essential part of the mix, effective website design services require a broad knowledge base on the part of the service provider. Simply entering the search term, “website design near me” might not get you what you need.

Luckily, platforms like Zoom have bridged the geographical divide, so consider searching instead for the best website design, whether that provider is just down the street from you or clear across the country. In fact, this same priority should extend to all the digital marketing help you might seek.

At the same time, because of the introduction of a variety of tools — both free and paid — the ability to measure key website metrics has become easier than ever before. Why are analytics important in marketing? First and foremost, the priority of web analytics is to facilitate determining what is working, what isn’t and what can be improved.

As they say, “if it’s worth doing, it’s worth measuring.” Digital marketing analytics is your means of measurement. Putting a company in a position to accurately analyze areas of potential website improvement is among the most important benefits of web analytics.

How can businesses benefit from using analytics on their website? A sound web analytics strategy centers on determining the metrics that are most important to a company’s online success — often conversions geared toward maximizing subscriptions or purchases — then tracking and testing variables to optimize these metrics.

Should a company find that a key conversion area isn’t performing as they would like, based on these analytics, changing the call to action on a button or asking for less invasive customer information can often make a huge difference. This is a clear example as to how web analytics helps business.