Case Study: Elevate Holistics

How Astoria Advertising transformed Elevate Holistics into a

top brand In Its

Industry

About Elevate Holistics:

Elevate Holistics is a company that makes it easy for people to get medical marijuana cards from board-certified physicians online.

Challenges:

The company was dealing with four significant marketing issues:

Awareness

It wanted to increase its brand awareness to attract more patients who needed access to medical marijuana so it could book more physician appointments.

Scale

It didn’t know how to scale its business.




Resources

It had limited marketing resources.




Convey Message

It didn’t know how to convey its core values and mission to patients in a way they could understand and act on.

Goal:

Elevate Holistics tasked Astoria Advertising with bringing in more medical marijuana patients from the states it serves and help it with the other marketing-related issues it faced.

What Astoria Advertising did:

The company was dealing with four significant marketing issues:

Multi-Channel Marketing

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Multi-Channel Marketing

Put in place a multi-channel marketing strategy that included search engine optimization, organic social media, public relations, backlink building, email marketing, and conversion rate optimization, which made the company more visible to medical marijuana patients.

Quality Traffic

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Quality Traffic

Took a creative approach to drive quality traffic to the Elevate Holistics website that met the legal limitations on marketing medical marijuana cards and cannabis products.

Optimal Experience

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Optimal Experience

Ensured that the multichannel marketing tactics worked in sync to deliver an optimal experience no matter how prospective customers found out about Elevate Holistics.

Developed A Message

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Developed A Message

Developed messaging that expressed Elevate Holistics’ value to prospective customers in a way that got them to move through the marketing cycle and take action.

A/B Testing

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A/B Testing

Implemented A/B testing to improve campaign performance over time.

Results:

Increased Booking
0 %
Conversion Rates
0 x
Monthly Patient Increased:
0 +

The work done by Astoria Advertising resulted in a 141 percent increase in overall booked appointments over six months. The average number of monthly appointments jumped from 1,800 to more than 5,000. During that time, conversion rates increased from under two percent to more than five percent. Astoria Advertising helped transform Elevate Holistics into a top three brand in the medical marijuana card space.

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