Case Study: Dermaclara

How Astoria Advertising increased Dermaclara’s

email and SMS

revenue eightfold

About Dermaclara:

Dermaclara is a company that manufactures and sells anti-aging and stretch mark removal products online.

Challenges:

Dermaclara was having trouble scaling its email and SMS marketing. Monthly revenue numbers maxed out at $4,000 in October 2021. Company leaders questioned whether it was worth continuing to market in those channels. It was time for a change to increase the return on Dermaclara’s ad spending and overall effectiveness of their email and SMS campaigns.

Goal:

Dermaclara charged Astoria Advertising Company with improving its email and SMS marketing, so it earns more revenue. It also wanted to align marketing in those channels with other initiatives.

What Astoria Advertising did:

The company was dealing with four significant marketing issues:

Create a Robust Campaign

Learn More

Create a Robust Campaign

Created a robust email and SMS campaign schedule aligned with Dermaclara’s other marketing initiatives.

Improved Segmentation

Learn More

Improved Segmentation

Improved list segmentation to target marketing to different kinds of customers.

Automated Distribution

Learn More

Automated Distribution

Automated email and SMS distribution, making it easy to expand the number of emails and text messages sent while optimizing the process.

Developed A Message

Learn More

Developed A Message

Identified messaging that appealed to people in its target markets, moving them smoothly through the marketing process to close more sales.

A/B Testing

Learn More

A/B Testing

Implemented A/B testing to improve campaign performance over time.

Results:

Marketing Revenue Increased
0 %

Within six months of beginning work, Astoria Advertising increased Dermaclara’s email and SMS marketing revenue from $4,000 per month to more than $37,000. That’s a remarkable 825 percent increase!

Contact Us for a Free Marketing Audit