Case Study: Dermaclara
How Astoria Advertising increased Dermaclara’s
email and SMS
revenue eightfold

About Dermaclara:
Dermaclara is a company that manufactures and sells anti-aging and stretch mark removal products online.

Challenges:
Dermaclara was having trouble scaling its email and SMS marketing. Monthly revenue numbers maxed out at $4,000 in October 2021. Company leaders questioned whether it was worth continuing to market in those channels. It was time for a change to increase the return on Dermaclara’s ad spending and overall effectiveness of their email and SMS campaigns.

Goal:
Dermaclara charged Astoria Advertising Company with improving its email and SMS marketing, so it earns more revenue. It also wanted to align marketing in those channels with other initiatives.


What Astoria Advertising did:
The company was dealing with four significant marketing issues:
Create a Robust Campaign
Create a Robust Campaign
Improved Segmentation
Improved Segmentation
Automated Distribution
Automated Distribution
Developed A Message
Developed A Message
A/B Testing
A/B Testing
Results:
Within six months of beginning work, Astoria Advertising increased Dermaclara’s email and SMS marketing revenue from $4,000 per month to more than $37,000. That’s a remarkable 825 percent increase!
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