Case Study: Dermaclara

How Astoria Advertising increased Dermaclara’s

email and SMS

revenue eightfold

About Dermaclara:

Dermaclara is a company that manufactures and sells anti-aging and stretch mark removal products online.

Challenges:

Dermaclara was having trouble scaling its email and SMS marketing. Monthly revenue numbers maxed out at $4,000 in October 2021. Company leaders questioned whether it was worth continuing to market in those channels. It was time for a change to increase the return on Dermaclara’s ad spending and overall effectiveness of their email and SMS campaigns.

Goal:

Elevate Holistics tasked Astoria Advertising with bringing in more medical marijuana patients from the states it serves and help it with the other marketing-related issues it faced.

What Astoria Advertising did:

The company was dealing with four significant marketing issues:

Create a Robust Campaign

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Create a Robust Campaign

Created a robust email and SMS campaign schedule aligned with Dermaclara’s other marketing initiatives.

Improved Segmentation

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Improved Segmentation

Improved list segmentation to target marketing to different kinds of customers.

Automated Distribution

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Automated Distribution

Automated email and SMS distribution, making it easy to expand the number of emails and text messages sent while optimizing the process.

Developed A Message

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Developed A Message

Identified messaging that appealed to people in its target markets, moving them smoothly through the marketing process to close more sales.

A/B Testing

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A/B Testing

Implemented A/B testing to improve campaign performance over time.

Results:

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Marketing Revenue Increased

Within six months of beginning work, Astoria Advertising increased Dermaclara’s email and SMS marketing revenue from $4,000 per month to more than $37,000. That’s a remarkable 825 percent increase!

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