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Case Studies Dermaclara
How we increased Dermaclara’s Email and SMS revenue eightfold
The Results
Within six months of beginning work, Astoria Advertising increased Dermaclara’s email and SMS marketing revenue from $4,000 per month to more than $37,000. That’s a remarkable 825 percent increase!
141%
Click Through Rate Increase
825%
Marketing Revenue Increased
28.1%
Open Rate Increase Up
About Dermaclara
Dermaclara is a company that manufactures and sells anti-aging and stretch mark removal products online.
Challenges
Dermaclara was having trouble scaling its email and SMS marketing. Monthly revenue numbers maxed out at $4,000 in October 2021. Company leaders questioned whether it was worth continuing to market in those channels. It was time for a change to increase the return on Dermaclara’s ad spending and overall effectiveness of their email and SMS campaigns.
Goal
Dermaclara charged Astoria Advertising Company with improving its email and SMS marketing, so it earns more revenue. It also wanted to align marketing in those channels with other initiatives.
The Solution
The company was dealing with four significant marketing issues. Here’s what we did:
Create a Robust Campaign
Created a robust email and SMS campaign schedule aligned with Dermaclara’s other marketing initiatives.
Developed A Message
Identified messaging that appealed to people in its target markets, moving them smoothly through the marketing process to close more sales.
Improved Segmentation
Improved list segmentation to target marketing to different kinds of customers.
Automated Distribution
Automated email and SMS distribution, making it easy to expand the number of emails and text messages sent while optimizing the process.
A/B Testing
Implemented A/B testing to improve campaign performance over time.
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