Let’s face it. Cyberspace is crowded. You must keep your website updated to stand out from your competition. But what should your website redesign goals be?
In order to stay ahead of what’s trending you must constantly be asking yourself questions like… What cutting-edge technology will allow you to better connect to your target audience? What redesign strategy should you take to increase sales? What key metrics and user behavior stats should I be analyzing?
If you haven’t asked yourself these questions in a while, it may be time to do your own website overhaul. Let’s look at some redesign examples.
How To Approach A Website Redesign Project:
The most cutting-edge web designers are shifting toward the minimalist design, and for good reason. Minimalism has crucial benefits: faster website speed and instantaneous loading times. In today’s ever-accelerating technology, your most essential information must instantly stand out to your target customers.
A modern, uncluttered presentation prevents your customers from becoming overwhelmed, so that they focus directly on your products and services. Making your landing page more user friendly and aesthetically pleasing will result in higher website conversions and improve your website’s metrics.
Minimalist design and avoiding cluttered web pages are perfect for small screens and touchscreens making it a go-to design for mobile-friendly website pages.
Implementing Online Tools: Artificial Intelligence
Forward-looking companies are embracing the emergence of AI. Everything from search engine optimization efforts to copywriting to customer service is being impacted by AI. Companies know that it’s giving their brands the ability to connect with their target customers in an effective, powerful way.
The biggest effect Artificial Intelligence is having on website technology is the development of Chatbots. As you probably know, a Chatbot is a computer that can simulate a human conversation via text commands on your website, to let you interact with customers 24/7- answering simple questions they may have. This can really improve the quality of your customer service and usability of your website.
When thinking about how to approach website redesign and incorporating AI, it’s important to remember that AI tools are not yet perfect! They still require human interaction, guidance and input when it comes to reaching digital marketing goals.
Building a retro design helps you resonate with your customers or potential clients because it creates an instant sense of familiarity. There has been a resurgence of throwbacks to different eras that resonate with people, such as art deco, Y2K, 70’s vibes, 80’s retro, and many more.
Some companies are achieving this by incorporating colors, fonts, graphics, imagery and packaging that recall pleasant times in the public’s memories. But what resonates with some site visitors might not with others, so choosing a design that effectively associates your business with your customers’ demographics is vital.
Mastering A Marketing Tool: Micro-interactions
Another trend we’re seeing in 2023 is a remarkable increase in micro-interactions designed to improve user experience on websites. What is that? Micro-interactions are subtle ways to encourage communication between a user and web pages or apps that provide feedback or engage your target audience in stimulating ways.
These interactions improve a website navigation, communicate information and provide immediate feedback about a completed action. Well-designed micro-interactions alerts website visitors to whether or not their action was correct and approved by the system.
A common yet effective example of a micro-interaction is the popping sound you hear when you refresh your feed on Twitter. Micro-interactions can be this simple, or they can be more complicated – like animated buttons, CTAs, or tutorials. In any event, they should create an engaging and fulfilling experience for your customer.
Improving Your Existing Website & User Experience with Dark Mode
Dark mode has emerged as a prominent website design trend, revolutionizing the visual aesthetics and user experience of business websites. Many organizations are embracing dark mode as a popular choice for their existing website and landing pages. They are even going as far as redesigning their entire website to incorporate this sleek and modern design approach.
Dark mode offers a visually striking alternative to the traditional light mode, presenting a dark color scheme with light-colored text and elements that provide high contrast and readability which can help increase web traffic.
This trend not only enhances the overall appeal of an old website but also offers practical benefits such as reduced eye strain, improved battery life for devices, and an immersive browsing experience for users who prefer a darker interface. By adopting dark mode, a redesigned site can stay up-to-date with contemporary design trends and provide users with a way more visually pleasing browsing experience than their previous website.
Redesigning Your Website With Increased Accessibility
Something else to be aware of is actually more than just a trend; it is a requirement. Making sure that your site complies with ADA (Americans with Disabilities Act) standard to ensure that everyone has access to it.
With a growing emphasis on inclusivity and equal access, companies are recognizing the need to redesign their websites to accommodate individuals with disabilities. By incorporating accessible design elements, your landing pages can cater to a wider target audience and provide equal opportunities for everyone to navigate and engage with online content.
When designing a site in compliance with ADA standards, several key factors must be considered. First and foremost, website developers need to ensure that the entire site is compatible with assistive technologies such as screen readers, braille displays, and keyboard navigation. This involves optimizing the site’s code structure and implementing alternative text descriptions for images, transcripts for audio and video content, and appropriately labeled form fields.
Additionally, your web designer should prioritize providing clear and consistent navigation, intuitive layouts, and sufficient color contrast to enhance readability for individuals with visual impairments. By implementing these measures, organizations can create a more inclusive digital space that promotes equal access and usability for all users, aligning with the principles of the ADA.
The increased focus on web accessibility and adherence to ADA standards in web design have highlighted the need to ensure equal access and inclusivity for individuals with disabilities. By incorporating accessible design principles, organizations can create websites that are compatible with assistive technologies and provide a seamless user experience for all.
Investing in web page accessibility not only helps organizations comply with legal requirements, but also cultivates a more inclusive online environment where everyone can participate and engage with digital content on an equal footing.
Achieving Redesign Goals With A Mobile Friendly Design
Last and certainly not least is thumb-friendly mobile sites. It’s obviously not new, but it is more paramount than ever.
When studying user research we’ve seen that so far in 2023, an average of 56.86% of website traffic has come from mobile devices. If your website is not mobile compatible, your customer may browse or shop elsewhere which would be extremely detrimental and can result in lost sales. It would almost be as bad as having broken links on your business website.
Site navigation should be user-friendly on touchscreens by keeping the most important links within reach and larger so users don’t have to endlessly scroll through content. Including swipe capabilities also are helpful as people usually use their thumbs rather than index fingers when scrolling or swiping through a website.
Your new site should be flexible and able to adapt to different sizes such as small smartphones to tablets with 10 inch screens so everyone can enjoy a responsive web design and a positive user experience.
Final Thoughts On The Website Redesign Process:
Landing page design trends continue to evolve, with a strong focus on optimizing user experiences and the user interface. One key aspect that gains prominence is site speed, as it directly impacts user engagement.
To stay ahead, businesses are prioritizing site performance, implementing efficient coding practices and improving the customer journey. Moreover, redesigning websites to align with the latest trends ensures a fresh and appealing look, enhancing user interaction and brand identity.
When considering redesigning an existing website, it’s crucial to analyze the strengths and weaknesses of your current site, identify areas for improvement, and incorporate responsive design elements, intuitive navigation, and engaging visuals.
By staying up to date with these trends and following redesign tips, businesses can create a redesigned website that not only captures attention but also supports their marketing strategy effectively and redesign goals.
If you are not sure where to start, contact us today, and we can help you reach your website redesign goals.