Artificial Intelligence: The Good, The Bad & The Ugly
You’d have to be living under a rock in order not to have heard about the extreme buzz around AI’s recent impact on marketing. Even though it’s been around for…
Marketing: A Data Driven Industry
It may be tempting to go with a new, creative idea because you think it sounds like a good idea, but impulsive decisions like that could be detrimental to your…
Want to Get the Most Out of Your Email Marketing Efforts? Consider These Top 5 Email Marketing Platforms
Despite years of predictions to the contrary from more than a few self-proclaimed “experts”, it appears that email marketing isn’t going anywhere soon — it’s actually on track to bring…
What Is Reputation Management?
Have you ever looked at the comments section of a Facebook ad or the comments under a news piece about the brand behind an ad? It can get quite ugly,…
The Rise of Freelance Digital Marketing
A lot has changed in the world of digital marketing since AT&T embarked on what was then a revolutionary strategy — the 1994 placement of what is widely considered to…
Do You Need a Landing Page? Here’s How to Decide
“Can someone tell me what a ‘landing page’ is???” is a question a friend posted on their Facebook account a long time ago. They had good reason to post it…
Wondering About The Impact of Artificial Intelligence on Marketing? Let’s Look at Some Pros, Cons, Consequences and Potential Benefits
Artificial intelligence may seem like a relatively new concept, but for literal decades, we’ve pondered the effects — both good and bad — that it would ultimately have on our…
Fractional CMO or Full-Time Marketing Director: Which One Do You Need?
Here’s a hypothetical for you. Let’s say you started your company a while back as a one-man operation — or maybe with just a small, bare bones staff. In the…
5 Tips on How to Improve Your TikTok Marketing Strategy
As far as social media platforms go, TikTok was somewhat of a late arrival. It was only about 5 years ago that the app was first available in the United…
Full-Time vs. Fractional CMOs – The Difference and Benefits of Each
A business’s staff is arguably the most important asset of all. Its collective level of commitment, ability to focus on important goals and put in consistent effort toward their achievement…