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As far as social media platforms go, TikTok was somewhat of a late arrival. It was only about 5 years ago that the app was first available in the United…

A business’s staff is arguably the most important asset of all. Its collective level of commitment, ability to focus on important goals and put in consistent effort toward their achievement…

There have been plenty of twists and turns in the digital media landscape since the first clickable banner ad appeared on computer monitors nearly 30 years ago. The dotcom bubble…

Here are Some of the Most Common Small Business Marketing Mistakes — Are You Guilty of Any? Owning and operating a small business is rarely easy. The self-fulfillment and satisfaction…

Despite predictions by many pundits — with more than a few respected marketers included in their ranks — email marketing isn’t going anywhere, and for good reason. It still works…

Web Hosting and Its Relation To Marketing Here’s a digital marketing scenario that plays out countless times each day. The marketing and web development talent at a brand-new company join…

Wondering How to Increase Your Instagram Followers? Here Are Some Suggestions For many, if not most, businesses, Instagram can be a very effective means by which to build a brand,…

The world of ecommerce may not be as easy to conquer as it once was, but plenty of opportunity still exists in that realm. If you’ve decided to pursue this…

Wondering How to Design a Digital Marketing Strategy? Here are Some Suggested Steps. As marketers, we readily embrace the benefits of an organized, focused approach to individual marketing initiatives —…

It’s sometimes a little hard to believe just how long social media has been around now. Maybe that’s because it still seems to be in a near-constant state of flux,…