Categories: DIGITAL MARKETING | EMAIL MARKETING | SEO | SOCIAL MEDIA
Organic reach on social media has been in a continual decline for some time and that trend shows no sign of abating anytime soon. Whereas, it wasn’t long ago that
A Look at Some Current Digital Marketing Trends It’s often said that change is a constant, and nowhere is that truer than in the realm of digital marketing. Over the
Creating and executing a successful advertising campaign has never been without its challenges, regardless of the chosen medium. At or near the top of the list would be the ever-increasing
Email marketing has become one of the best marketing tools for businesses. On average email marketing return on investment is around 42%, meaning that for every dollar spent on email
Google Upsides and History All the way back in 2005, Google acquired now defunct Urchin’s analytics platform and positioned it front and center as its primary means for marketers to
Discover the Differences Thomas Watson, President of IBM for more than 40 years, once said, “Nothing happens until a sale is made” and it remains a business truism to this
A Look at The Current Google Analytics Landscape For seasoned digital marketing professionals and relative newcomers alike, Google Analytics (aka Universal Analytics) has been the “go-to” tool for compiling the
Email — and by proxy, email marketing — has been with us for a long time. It predates by far any form of the internet that we’d readily recognize these
Modern marketing techniques have become more data driven than in the past. A recent survey has shown that 88% of marketers currently use third party data to drive their marketing