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Advertising

What to Look for in Today’s Top Email Marketing Automation Tools

Despite predictions by many pundits — with more than a few respected marketers included in their ranks — email marketing isn’t going anywhere, and for …

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Web Hosting
Advertising

How Web Hosting Relates to Marketing

Web Hosting and Its Relation To Marketing Here’s a digital marketing scenario that plays out countless times each day. The marketing and web development talent …

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Instagram
Advertising

How To Increase Your Instagram Followers

Wondering How to Increase Your Instagram Followers? Here Are Some Suggestions For many, if not most, businesses, Instagram can be a very effective means by …

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ecomm
Advertising

SEO Research & Best Practices for Ecommerce

The world of ecommerce may not be as easy to conquer as it once was, but plenty of opportunity still exists in that realm. If …

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Strategy
Advertising

Designing a Digital Marketing Strategy

Wondering How to Design a Digital Marketing Strategy? Here are Some Suggested Steps. As marketers, we readily embrace the benefits of an organized, focused approach …

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Brand
Branding

The Importance of Branding

To many people — including some employed in a marketing capacity — the concept of branding seems somewhat intangible and even a little extraneous. After …

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SEO

SEO Best Practices and Useful Tools

SEO is An Ever-Evolving Discipline: Here are Some SEO Best Practices That Continue to Be Relevant, Along with Some Useful Resources Of all the digital …

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Social Media Marketing
Advertising

The Continued Importance of Social Media

It’s sometimes a little hard to believe just how long social media has been around now. Maybe that’s because it still seems to be in …

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Paid Social
Advertising

Paid Social Media

Organic reach on social media has been in a continual decline for some time and that trend shows no sign of abating anytime soon. Whereas, …

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Digital Marketing Trends
Advertising

Digital Marketing Trends

A Look at Some Current Digital Marketing Trends It’s often said that change is a constant, and nowhere is that truer than in the realm …

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Advertising

YouTube Advertising – Is it Worth It?

Creating and executing a successful advertising campaign has never been without its challenges, regardless of the chosen medium. At or near the top of the …

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Advertising

What to consider for your email marketing strategy.

Email marketing has become one of the best marketing tools for businesses. On average email marketing return on investment is around 42%, meaning that for …

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Advertising

Heap Analytics vs Google Analytics – Who wins?

Google Upsides and History All the way back in 2005, Google acquired now defunct Urchin’s analytics platform and positioned it front and center as its …

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CRM Comparison
Advertising

HubSpot vs. Salesforce vs. Pipedrive

Discover the Differences Thomas Watson, President of IBM for more than 40 years, once said, “Nothing happens until a sale is made” and it remains …

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Google Analytics vs GA4
Advertising

What’s the difference between Google Analytics and GA4?

A Look at The Current Google Analytics Landscape For seasoned digital marketing professionals and relative newcomers alike, Google Analytics (aka Universal Analytics) has been the …

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Advertising

B2B vs B2C Email Marketing

Email — and by proxy, email marketing — has been with us for a long time. It predates by far any form of the internet …

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Advertising

How data tracking can transform your marketing strategy

Modern marketing techniques have become more data driven than in the past. A recent survey has shown that 88% of marketers currently use third party …

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Advertising

Dos and Don’ts of SEO

Search engine optimization (SEO) is the process of creating content that will rank high in search results. Marketers have had to adapt their content over …

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