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What to Look for in Today’s Top Email Marketing Automation Tools
Despite predictions by many pundits — with more than a few respected marketers included in their ranks — email marketing isn’t going anywhere, and for …
How Web Hosting Relates to Marketing
Web Hosting and Its Relation To Marketing Here’s a digital marketing scenario that plays out countless times each day. The marketing and web development talent …
How To Increase Your Instagram Followers
Wondering How to Increase Your Instagram Followers? Here Are Some Suggestions For many, if not most, businesses, Instagram can be a very effective means by …
SEO Research & Best Practices for Ecommerce
The world of ecommerce may not be as easy to conquer as it once was, but plenty of opportunity still exists in that realm. If …
Designing a Digital Marketing Strategy
Wondering How to Design a Digital Marketing Strategy? Here are Some Suggested Steps. As marketers, we readily embrace the benefits of an organized, focused approach …
The Importance of Branding
To many people — including some employed in a marketing capacity — the concept of branding seems somewhat intangible and even a little extraneous. After …
SEO Best Practices and Useful Tools
SEO is An Ever-Evolving Discipline: Here are Some SEO Best Practices That Continue to Be Relevant, Along with Some Useful Resources Of all the digital …
The Continued Importance of Social Media
It’s sometimes a little hard to believe just how long social media has been around now. Maybe that’s because it still seems to be in …
Paid Social Media
Organic reach on social media has been in a continual decline for some time and that trend shows no sign of abating anytime soon. Whereas, …
Digital Marketing Trends
A Look at Some Current Digital Marketing Trends It’s often said that change is a constant, and nowhere is that truer than in the realm …
YouTube Advertising – Is it Worth It?
Creating and executing a successful advertising campaign has never been without its challenges, regardless of the chosen medium. At or near the top of the …
What to consider for your email marketing strategy.
Email marketing has become one of the best marketing tools for businesses. On average email marketing return on investment is around 42%, meaning that for …
Heap Analytics vs Google Analytics – Who wins?
Google Upsides and History All the way back in 2005, Google acquired now defunct Urchin’s analytics platform and positioned it front and center as its …
HubSpot vs. Salesforce vs. Pipedrive
Discover the Differences Thomas Watson, President of IBM for more than 40 years, once said, “Nothing happens until a sale is made” and it remains …
What’s the difference between Google Analytics and GA4?
A Look at The Current Google Analytics Landscape For seasoned digital marketing professionals and relative newcomers alike, Google Analytics (aka Universal Analytics) has been the …
B2B vs B2C Email Marketing
Email — and by proxy, email marketing — has been with us for a long time. It predates by far any form of the internet …
How data tracking can transform your marketing strategy
Modern marketing techniques have become more data driven than in the past. A recent survey has shown that 88% of marketers currently use third party …
Dos and Don’ts of SEO
Search engine optimization (SEO) is the process of creating content that will rank high in search results. Marketers have had to adapt their content over …